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We were at the heart of the
advertisement industry, where it all begins, where the ideas are generated and
pumped out onto the big screen. Saatchi and Saatchi is a Lovemarks advertising
company, one of the biggest in the world. After working with them for a week on
a REAL brief (how to launch a new, German vacuum cleaner in the UK, which we
named BabyBot), I have gained much knowledge and respect for Saatchi and
Saatchi. We worked on our brief (Ayan, Aminul and myself) with a Creative
Executive at Saatchi and Saatchi, John Pallant. During this period we met
many other “senior execs” from a range of different departments and discovered
how each different part functions to help the other. The whole organisation
works almost like an orchestra, playing a sweet, harmonic melody that searches
for the solution to their clients’ problems. Like the brilliance of nature, in
such a specific and controlled fashion just to produce one advert with a whole
lot of meaning and reasoning to it, and just like with nature, we take these
adverts for granted and never realise the visions that they create and the
potential they have to change the world for the better.
It is all about having faith and
taking that jump, which clients can never do on their own without Saatchi and
Saatchi to guide them through. Selling your ideas takes skill and practise. You
have to make the client think that it was their idea the whole time.
Amongst all this, John Pallant was
my biggest inspiration. His ideas and big visions were like no other. Along
with many other strategies of working through being a creative and how to judge
great ideas, only few words from John can sum up how to think creative.
Something he says best is, “Don’t use your head to judge creativity, use
Saatchi and Saatchi have taught us
to always be passionate and curious and search for purpose, responsibility,
knowledge and fun.
On behalf of the group I would like
to say a special thanks to Mr De Garis for setting this up and all Saatchi and
Saatchi employees who took the time to lead us into the world of advertising.
Jashari Year 13